The emerging trends in technology and marketing indicate that the industry is likely to consolidate in the coming years with industry leaders improving their market share. The players with aggressive marketing strategies and comprehensive product portfolios will grow at a faster rate.
The demand for premium category paints is likely to increase with rise in construction of commercial infrastructure. Moreover the per capita consumption is also low. which in turn would mean greater demand for paints, as most people aspire for better lifestyle. The Indian paints market has the potential to grow over the next decade at 15 to 20 per cent per annum owing to more investments in the housing segment and improving infrastructure ,high growth in the Indian automobile industry, etc. Indian paint industry has a bright future. Enamel paint is paint that air dries to a hard, usually glossy, finish, used for coating surfaces that are outdoors or otherwise subject to wear or variations in temperature it should not be confused with decorated objects in painted enamel, where vitreous enamel is applied with brushes and fired in a kiln. They are formulated for specific purposes: outside house paints and exterior varnishes are intended to give good service when exposed to weathering interior wall paints are formulated to give excellent coverage.
Paints and enamel industry is gaining ground at a rapid pace in modern time accompanied with closed advance in surface coating technology.
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